Forecasting the Future of OTT: Trends and Projections
The future of OTT is poised for significant growth, driven by trends like AI-powered personalization, interactive content, and the rise of niche streaming platforms. Projections show continued expansion in mobile streaming, cloud-based solutions, and hybrid monetization models like SVOD and AVOD. As 5G technology becomes widespread, it will enhance video quality and reduce latency, making streaming more seamless. These innovations will redefine user experiences and expand the global OTT market, shaping the future of entertainment consumption.